FROM THE FIGURES TO THE IDEA
On this occasion the client only gave some figures to start with: circles, a star, a cloud, a clover, a diamond and a heart. The whole idea, without a prior brief, had to be created by me. The first words that came to my mind were: luck, love, empathy, money, Las Vegas, gambling, bets, travel, fortune.
It was difficult to mix the figures without thinking about a casino or Lucky Charms. Also, I wanted to push my creativity out of the conventional combination of figures. So I started playing with the figures until I got a new combination:
After that, I made a combination of all the figures. This combination would result in a final image that could be presented as part of the branding. One of the most important things about the next image is that I was looking for a “tribe” feeling. This new symbol would be like an amulet of success.
This image retains the idea of luck and fortune but takes it to another direction. I was looking for: “tribal”, “freedom”, “adventure”, “fortune”, “lucky”, “empathy”, “nature”. The new brand is for skateboards. Based on a market that loves to travel, live adventures and will need good vibes to make it happen.
FROM THE IDEA TO THE BRAND “BACALAR”
I decided to inspire my new brand in Bacalar. The skateboard is fictional, but I would like to think that it was made in Mexico, by artists who wanted to paint or design the art on the product.
Bacalar is the municipal seat and largest city in Bacalar Municipality in the Mexican state of Quintana Roo, Mexico. Near to Chetumal and Cancún.
The name most likely derives from Mayan languages: b'ak halal, meaning "surrounded by reeds" (Phragmites australis).
The application would also have an option to make your own skateboard, choose the art or print the design and the color of the wheels and the tracks; so you can order a special skateboard for your adventure.
Images from shutterstock and pixabay.